We think the title Winning with ADD is pretty catchy for the dual meaning it implies, as well as the set of mind it refutes.

On the attack, Winning with ADD implies using the fundamental aspects of the condition to succeed; this phrase also indicates that ADD can and should be viewed as a positive, useful set of traits.

Then there’s what the title denies – the site is not called Whining with ADD for a reason. Instead it starts from the premise of accepting the reality of the situation and refusing to live in a perpetual state of complaint and Job-like lamentations.

We avoided terms like Beating ADD in favor of that reality-set – imagine, for example, if you were born with the skin condition commonly known as “albino.” Visual cues tell the world that albinos have no pigmentation, so any approach to coaching this group would likewise avoid a concept that would seek to deny the basic truth.

Winning with ADD affirms the condition, implies that it can be understood and used as an asset, while at the same time avoiding falling into the vast pit of victimology.

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